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FREE Sales Email Templates – Jump Start Your Sales

5 Email Templates to Jump Start Your Sales Team


Only one in every five emails is opened, and less than 3% of recipients take action. Learn best practices for crafting compelling messages and download five free sales email templates to jump start your team. Ready to get started?

Download Templates

Best Practices


Before we get started, let’s talk about a few best practices:

  • Send email from a person, not a company. Prospective customers are much more likely to open a message from a person than a general company account.
  • Thought-provoking subject lines are the key to increasing open rates. Use verbs, ask questions and mention recipients by name to catch their eyes as they scan the inbox.
  • Get Personal. Don’t send a generic letter. Tailor the message to your audience and what’s important to them.
  • Create a clear call to action. Always make it easy for prospects to take action after they’ve read your message. Big, colorful buttons and large formatted phone numbers are great ways to focus attention on the next step.
  • Be concise and format for easy reading. People don’t ready lengthy messages. Be brief. If you want to communicate a significant amount of information, use bullets to organize content.

Sales Templates


The Cold Call [Download]

The trick to getting a new contact to take action on your message is to provide value from the very first step. Free ebooks, templates and white papers are all great content to share and help a new prospect make an informed decision.

The Cold Call, Part 2 [Download]

When reaching out to new prospects, you don’t have to create the content yourself. You can still offer value by sharing news articles and industry blogs.

Referral [Download]

Referrals are much, much more likely to turn into sales than cold calls. Be sure to mention the mutual connection at the opening of your email and establish a common bond.

Follow-Up [Download]

After every call and meeting follow-up via email. This is another opportunity to provide value to your prospect with additional resources or reflections on your meeting.

Promotional [Download]

Finally, promotions can be a nice trigger and reason to reach out to prospects. Limited time pricing, new products or new services might be just the thing a prospect needs to become a customer.

Before Hitting Send


Before you finish the email, ask yourself one question, “Would you like to receive this message? Does it provide value or make your day better in some way?” If the answer is yes, then hit send.

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