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Statistics That Will Make You Rethink CRM

Author: ClaritysoftUploaded: 06/04/2018

14 Statistics That Will Make You Rethink CRM

Think you know everything about sales and CRM? Test your knowledge against these surprising statistics.


The CRM software industry is growing rapidly, up 13.3% in 2014 to $23.2 billion.

Tweet This (Source: Gartner)

Well run CRM projects increase revenues by 42%.

Tweet This (Source: Insight Technology Group)

However, 63% of CRM projects fail to deliver on expectations.

Tweet This (Source: Merkle Group, Inc.)

72% of users would give up extra features to find a CRM that’s easy to use.

Tweet This (Source: SalesLoft)

76% of CSOs believe that mobile CRM improves sales performance.

Tweet This (Source: Accenture)

65% of sales reps who adopted mobile CRM achieved their sales quotas vs. 22% of reps without mobile CRM.

Tweet This (Source: Innoppl Technologies)

The top 20% of sales reps generate more than 60% of sales revenues.

Tweet This (Source: Accenture)

Only 14% of CSOs believe they will achieve 2015 revenue targets.

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92% of companies view customer experience as a top priority, but only 11% deliver.

Tweet This (Source: Forrester)

Salespeople are expected to do more with less. GDP in the US grew 47% between 2002 and 2012 while the number of salespeople has dropped 1.3%

Tweet This (Source: Forrester)

Companies are moving to the cloud. Software as a Service accounts for 47% of CRM sales.

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CRM software sales have outpaced overall IT spending over the last several years.

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82% of sales organizations use CRM.

Tweet This (Source: CRM Magazine)

Less than 25% of federal agencies use CRM.

Tweet This (Source: Accenture)