Showing gratitude is more than good manners – it’s good business. Saying thank you helps build stronger relationships, improves customer loyalty, and sets you apart. As the old proverb says, “Give thanks a little and you will receive a lot.”
Here are 20 creative ways to express your appreciation to customers and partners.
1. Send a Handwritten Note
Handwritten notes stand out in a digital world. Personalize each note to highlight how your customer’s actions impacted you or your team.
Tip: Start with “Thank you for…” and be specific about what they did.
2. Create a Personalized Video
Videos are memorable and let your organization’s personality shine. Facebook’s “Say Thanks” campaign makes it easy to create personalized thank-you videos.
3. Post a Public Thank You on Social Media
A social post is a public way to show gratitude. Tag the person or business and mention exactly why you’re thankful. This boosts visibility for your brand while appreciating your customer.
4. Send a Private Social Message
If you prefer privacy, use Direct Messages on LinkedIn, Instagram, or Twitter. You can make your appreciation personal without broadcasting it.
5. Write a Thank You Email
Emails are quick and effective. Include a personalized message, a photo, or a small graphic to make your email memorable. Always check how it looks on mobile devices.
6. Send an eCard
eCards combine the charm of handwritten notes and videos. Choose animated cards or ones that allow customization with logos, photos, and messages.
7. Refer Business
Referrals show strong appreciation. Introduce your customers to others in your network and highlight how much you value their partnership.
8. Visit in Person
A personal visit shows effort and sincerity. Take a customer out for coffee, lunch, or dinner to strengthen relationships.
9. Send a Coffee Gift
If distance is a barrier, send a coffee gift card and say, “Thanks a latte.” It’s simple, thoughtful, and appreciated anywhere.
10. Share a Photo Card
Photo cards showcase personality. Take a picture with the product or service you’re thanking them for. Personal and specific messages leave a bigger impact.
11. Make a Thank You Call
A short phone call can be more personal than emails or cards. Limit the conversation to expressing gratitude and avoid upselling.
12. Send a Text
Texts are quick and personal. Keep it under 150 characters. Example: “Bo, I just want to say thank you. Your help defining requirements made this project a success.”
13. Host an Appreciation Event
Invite customers for coffee, dinner, webinars, or open houses. Focus on gratitude, not sales, and allow customers to lead the conversation.
14. Add Thank You Notes in Unexpected Places
Include notes on name tags, place settings, menus, coasters, or even mirrors. Small surprises reinforce appreciation and make events memorable.
15. Display a Thank You Banner
Even without hosting an event, post banners or signs in your office. It works for employee and customer appreciation alike.
16. Send a Unique Gift
Go beyond pens and calendars. Personalized gifts like laptop bags, BBQ sets, or branded items relevant to your business make your thanks stand out.
17. Donate to Charity in Their Name
Honor customers by donating to a charity they care about. Let them know a gift has been made in their name for extra impact.
18. Send a Book
Books and eBooks related to your customer’s interests or industry make thoughtful, lasting gifts. Knowledge is always appreciated.
19. Send Edible Gifts
Cookies, brownies, or other treats are simple but appreciated. Include a note explaining exactly what you’re thankful for.
20. Send Flowers or a Plant
Flowers and plants evoke emotion and work in situations where edible gifts may not. Choose culturally appropriate types and colors.
“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” — John F. Kennedy
