Claritysoft Blog
Our official blog with news, technology advice, and business culture.

The Psychology of Sales: How to Influence Buying Decisions with Science
Sales isn’t just about presenting a great product—it’s about understanding how people think, feel, and make decisions. By leveraging behavioral psychology and proven persuasion tactics, sales

Keep Customers & Leads Warm And Build A Stronger Pipeline
A customer recently shared his thoughts on what makes for great vs. terrible customer experiences. He mentioned that he hasn’t heard from his insurance agent in

The Game-Changing Benefits of CRM for small businness
Running a business can feel like a juggling act, right? Between keeping customers happy, making sure the team is on track, and watching the numbers, there’s

What is CRM? 3 Benefits of Using a CRM Solution
Simply defined, CRM, or customer relationship management, is the means by which interaction and communication with customers and potential customers is organized, administered, accomplished and tracked;

Steps to Writing Phenomenal Customer Emails for Email Blasts & More
One-hundred billion emails are sent every day. Yes, that’s 100 billion, with a B. With all that noise, it’s no wonder that analysts estimate only 16-24%

What Does CRM Stand For? A Beginner’s Guide
What is CRM? CRM stands for Customer Relationship Management and there’s a lot to these three little letters. Organizations looking for CRM want to grow and

Questions To Ask Before Buying CRM What You REALLY Need to Know
Questions to Ask Before Buying (or Switching to) a New CRM System Analysts estimate somewhere between 30 – 65% of CRM projects fail for a number