What is CRM?

CRM, meaning Customer Relationship Management, is a system designed to help you manage relationships with all your company’s existing and potential customers.

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The goal – Help companies stay connected with their customers, streamline processes, and drive business growth to improve profitability.

  • CRM is focused on improving relationships to grow your business. With a clear understanding of the history and current status of each customer, you can better understand your customers.
  • CRM evolves constantly by gathering customer data and analyzing that data, empowering your organization with actionable information.

What is CRM software?

CRM software is a platform that helps your organization streamline processes and workflows, enabling all parts of the business to be on the same page.

By offering one centralized location to organize customer data, CRM software makes it easy for everyone on your team to stay informed, enabling members to easily gain insight into the state of your business and status of every customer relationship.

CRM solutions provide a highly varied and wide array of tools and functionality - ranging from Email and Calendar Integration to Quotes, Sales, Service, and Marketing Automation. These powerful features help optimize business processes and enable organizations to operate more efficiently.

Who should use a CRM?

The answer is simple – any organization who wants to maintain and improve customer relationships can benefit from a CRM system. CRM enables SMBs to large enterprises to gain a competitive advantage in the marketplace. CRM simplifies and improves even the most complex customer engagements.
Business
to Business
Business
to Consumer
All
Organizations
  • Easily Customized
  • For all business types and sizes
  • Increased Productivity

CRM systems can be easily customized to fit the specific requirements of any type or size business. CRM is relevant across many different industries and sectors. CRM is a critical part of growing your business and improving your competitive advantage.

A CRM system provides everyone within your organization a more efficient way to manage communication and customer relationships. From B2B to B2C, all organizations can benefit from the vast array of powerful and intuitive CRM tools. CRM leads to better collaboration and increased productivity.

why is crm important?

CRM software is the largest software market in the world and is expected to reach more than 80 billion in revenues by 2025. The growth of CRM is not slowing down. CRM is a critical part of every growing business. If your competitors are using CRM software, you should be too.

Companies rely on CRM to provide access to data real-time and to manage their organization. New and emerging technologies only increase the need for CRM. Creating a successful and long-lasting organization focused on the customer experience is at the heart of all organizations. When customers are not satisfied with your product or service, they will begin to wander off.

Customers want to feel engaged and more than just a number. A CRM system ensures the business is effectively managing the customer relationship. A satisfied customer is more likely to make additional purchases or recommend your product to other companies. CRM leads to increased customer loyalty and retention.

What are the benefits of CRM?

Your customer’s voice is contained in the CRM, understanding this data provides a basis for strategic planning, sales growth, improved customer experiences, and more. With all data available in one place, a CRM system provides a clear view into your business.
Visibility into
each contact
Sales
Opportunity
Customer
Service Issue

Total visibility essentially eliminates duplication and redundancy. Creating a customer centric environment which promotes more timely communication and stronger relationships.

By aligning customer needs with business processes, CRM enables organizations to achieve more success. Ensure team communication, foster leads, make better decisions, and adapt quickly.

CRM facilitates teamwork and collaboration increasing team effectiveness and efficiency. CRM empowers teams to work efficiently regardless of location with mobile, web, and offline access. Connect with your customers, respond to client requests, and initiate action.

CRM helps organizations make informed decisions based on business data rather than gut-feel decisions. CRM empowers management with increased data accuracy for forecasting and strategic planning. Discover new insights and improve organizational agility.

Enhanced contact management with automated data entry improves customer retention and satisfaction. CRM allows organizations to segment their customers and tailor outreach increasing the likelihood of conversion. Energize team members and build trust with your customers. Improve operational efficiency, optimize resources, and increase productivity.

Safeguard your business. CRM allows organizations to control user permissions and visibility into your data. Ensuring users only have permissions to access records and information consistent with their role. Furthermore, all CRM data is secure and backed-up daily to protect against unexpected events.

Your company has a goal – to create, market and sell your products. Along with that goal, you also want to keep your customers satisfied. How can you ensure that your sales team is managing your customer relationships effectively? What will help sales managers forecast and manage the sales pipeline? How can you easily create weekly, monthly, yearly reports on opportunity and sales data? If you are asking yourself these questions, then you should consider a CRM software program such as Clarity CRM.