Updated October 2026. Limits checked against HubSpot’s official pricing page and Product & Services Catalog.
Short answer: Yes. HubSpot’s free CRM has no expiry date and needs no credit card. But in 2026 the free tools are capped at 2 users and 1,000 contacts, with 1 deal pipeline, 10 custom properties and HubSpot branding on emails, forms and meeting links. Most growing sales teams hit at least one of these limits within a few months.
HubSpot Free CRM Limits at a Glance (2026)
| Feature | HubSpot Free limit |
|---|---|
| Users | Up to 2 users |
| Contacts | Up to 1,000 contacts |
| Deal pipelines | 1 pipeline |
| Custom properties | 10 in total |
| Marketing emails | 2,000 sends per month, with HubSpot branding |
| Dashboards and reports | 10 dashboards, 50 reports per dashboard |
| Meeting links | 1 personal link, with HubSpot branding |
| Landing pages | Up to 30, with HubSpot branding |
| Workflow automation | Not included |
| Lead scoring | Not included |
| Branding removal | Not available |
| Support | Community support |
HubSpot changes its tiers often, so confirm the current limits on their site before you decide.
What You Get With HubSpot Free
- Contact, company and deal records
- One deal pipeline
- Email tracking and email templates
- Meeting scheduler
- Live chat
- Task management
- A reporting dashboard
- Breeze Assistant, HubSpot’s AI assistant
For a solo founder or a two-person team trying a CRM for the first time, this is a solid starting point.
The Limits That Matter Most
1. Only 2 users
Older articles, including an earlier version of this one, described HubSpot Free as having unlimited users. That is no longer the case. Free accounts allow up to two users. As soon as a third person needs to work in the CRM, you need paid seats.
2. 1,000 contacts
The free tools cap you at 1,000 contacts. If your business runs any kind of lead generation, one trade show or one imported list can use that up quickly.
3. One pipeline and 10 custom properties
You get one deal pipeline and 10 custom properties in total. If you sell more than one product line, track renewals separately from new business, or need fields specific to your industry, you will feel this limit early. See how a multi-stage sales pipeline and CRM customization work when these limits are removed.
4. No workflow automation or lead scoring
Follow-ups, lead assignment and stage-based tasks all stay manual on the free plan. Automation starts on paid tiers, and the most useful workflow triggers sit on Professional plans.
5. Email marketing with HubSpot branding
You can send 2,000 marketing emails per month, but every email carries HubSpot branding. The same applies to forms, landing pages, live chat and meeting links. For B2B companies and agencies, this can look less professional to prospects.
6. Basic reporting
10 dashboards with up to 50 reports each sounds generous, but they are standard reports. Custom report building, forecasting and attribution require paid plans.
What Happens When You Outgrow HubSpot Free?
HubSpot’s next step is Starter. On HubSpot’s pricing page, the Starter Customer Platform is listed at $20 per seat per month, and promotional discounts are sometimes shown. Starter removes most branding and adds a limited number of workflows. The bigger jumps, such as advanced automation, custom reporting and forecasting, sit on Professional plans, which cost far more per seat and usually come with onboarding fees.
This is the real cost of “free”: the price is low at the start, then rises steeply at the point where your team already depends on the system.
Who Should Use HubSpot Free in 2026?
HubSpot Free makes sense if:
- You are a solo founder or a team of two
- You have fewer than 1,000 contacts
- You sell one product through one simple pipeline
- You do not need automation yet
It is probably not the right fit if:
- Three or more people need to update records
- You import lead lists or run events
- You need more than one pipeline or industry-specific fields
- You want automated follow-ups and reminders
HubSpot Free vs Claritysoft
Claritysoft does not have a free plan. It has two plans with published prices and no upgrade traps.
| HubSpot Free | Claritysoft Core CRM | Claritysoft Complete CRM | |
|---|---|---|---|
| Price | $0 | $29 per user per month, billed annually | $59 per user per month, billed annually |
| Contacts | 1,000 | 7,500 | 100,000 |
| Custom fields | 10 in total | 100 per module | 100 per module |
| Workflow automation | No | No | Yes |
| Mass email | 2,000 per month, branded | 500 per day | 500 per day |
| Support | Community support | Free U.S.-based phone support | Free U.S.-based phone support |
If you want a CRM where the price is clear from day one and you can call a real person when you need help, see Claritysoft pricing or schedule a demo.
Frequently Asked Questions
Yes. HubSpot’s free tools have no expiry date and need no credit card. The limits are on users, contacts, features and branding, not on time.
Up to two users in 2026.
Up to 1,000 contacts.
2,000 email sends per calendar month, with HubSpot branding.
No. Workflow automation and lead scoring require paid plans.
Starter is listed at $20 per seat per month on HubSpot’s pricing page. Professional plans cost significantly more.